As a preliminary to formulating a pricing guide for online marketers or small business owners in the offline world, you need to focus on the strategy you want to employ. This is a very important first step as it will put you in the ball park when it comes to what you can realistically expect. Here are some factors to consider:

What is your aim with the launch of this particular product or service? Is it to undercut your competitors? In that case, your price needs to be under market value initially to secure a customer stream. You have the choice of either losing money on the first X number of sales or coming close to operating or production costs to secure a small profit. Once your sales campaign is up and running the price can of course be reviewed and increased.

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Corporate credit is one of the greatest tools of finance for small business owners. It provides you with the ability to obtain financing for unforeseen expenses, operations, expansion costs and investments.

There’s so much going on with corporate credit that there are several different fields devoted to servicing it, including business credit cards, small business loans, accounts receivable factoring, merchant account cash advance, lines of credit, equipment financing, secured/unsecured loans and many others.

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There continues to be a fair amount of press about the alternative financing method known by a number of different names These include Factoring, Working Capital Financing, Cash Flow Financing, Invoice Discounting, etc!! Let’s keep it simple and we’ll just call it factoring for our purposes.

The old cliché that the ‘cheques is in the mail ‘probably has never run more true for Canadian business owners and financial managers. Receivables, on balance, tend to be in most cases either the largest (or pretty close to it) liquid asset of the company, next to cash. And there is never enough cash.

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