1. You could add some sub-headlines in your ad copy. Sub-headlines act just like headlines; they grab the reader’ s attention. They’ll keep the readers interested as they continue to read your ad. They are almost like transitions or copy connectors; the sub-headlines will interest and carry the reader to the next part.
2. You could ask your readers questions throughout the ad copy. They will answer the questions in their own heads as they read your ad copy. The questions you ask should persuade the readers into buying. People have been taught to automatically answer questions in school, from their parents, from friends and from authoritative figures.
3. You could highlight keywords throughout your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. You could also repeat key- words one after another. For example you could say, “This is a soft, soft, soft rug.”
4. You could bullet or indent your benefits in your ad copy. Most people won’t read the whole ad copy, so make your product s benefits stand out and you won’t lose the sales from all the skimmers. You can also indent other things like your guarantee, postscripts, testimonials, closing, etc.
5. You could change…
Finish: 10 AD Copy Tips you can take to the Bank here
