It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale)
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
It was extremely hard to read, so hard in fact that I threw it away.
Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.
I did call. I got the information, had my questions answered and ordered my long distance service changed. The company who offered me the long distance service was using a time tested 2 step selling process:
Step 1. Generate a lead…
Finish 2 Step Marketing here
