The rapid growth of electronic commerce has attracted many entrepreneurs seeking quick and easy profits. But although startup costs are relatively low and launching an e-business is within the reach of almost anyone, profits can be elusive. Careful advance planning can help your business reach its full potential. Maybe you already have an offline retail business and hope to sell your products online as well – the additional cost is relatively low, and it definitely makes sense to take advantage of this new sales channel. On the other hand, you may want to start an entirely new business and sell your products only on the Web – in other words, an “e-tail” business. In that case you will avoid the high costs of opening up a bricks-and-mortar store, but will have to…
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