E-Research
Thomson Gale ™ (www.gale.com), a business of the Thomson Corporation, is
a world leader in e-research and educational publishing for libraries,
schools and businesses. Best known for its accurate and authoritative
reference content as well as its intelligent organization of full-text
magazine and newspaper articles, the company creates and maintains more
than 600 databases that are published online, in print and in microform.
In addition to serving the school and library communities, Thomson Gale
also licenses its proprietary content for integration within Web-based
information services. Nearly 100 organizations — including Looksmart,
Borders, Dow Jones and Thomson Financial — presently enjoy strategic
business distribution partnerships with Thomson Gale.
Gale is a great business resource for picking some marketing resources
for you to use at no-charge. A sample of what they have for you is:
Print/Design Production Guideline
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The print production process is very critical to the success of your
direct mail efforts. A fundamental understanding of design and
production techniques will ensure that your final campaign elements
reflect your original ideas and concepts. Use this guideline to get
familiar with several types of direct mail formats, as well as various
design requirements.
Low Resolution [pdf, 36k]
High Resolution [pdf, 324k]
Plus:
Mail House Guideline
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Direct mail is an efficient, effective and economical way to get your
message out to your customers. Direct mail traditionally offers several
key advantages over other forms of marketing, including selectivity,
reach, flexibility, control, impact and response. Use this guideline to
familiarize yourself with the procedures involved for a successful
direct mail campaign.
Low Resolution [pdf, 38k]
High Resolution [pdf, 331k]
Plus a few more well worth downloading. You can visit this great
resource here:
http://www.gale.com/free_resources/marketing/support/
