Choosing a Business Name
Mike Carr, the director of The NameStormers, has 25 years of experience
in marketing and market research including over 16 years in branding and
name development. Previously, Mike was President of The Salinon
Corporation - a market analysis and consulting firm and Sr. Vice
President of Compucon, an A.C. Nielsen subsidiary where he led
Communication Marketing Research for U. S. and European telecom and
Nielsen clients.
The Steps They Use Involved in Developing a New Name
* Information Gathering
* Team Ideation
* Individual Creativity
* Iterative Name Submission, Feedback and Evaluation
* Detailed Legal and Linguistic Screenings
* Selection of Name Finalists
Once you have selected your top name candidates from all the different
iterations, they perform a more detailed screening often including:
* Searches against the current United States, European Union and
other selected international trademark databases. These checks are based
on exact and many of the most obvious alternative spellings from the
relevant International Classes. If a match for a confusingly similar
product, service or company is found, the name is flagged as potentially
unavailable.
* Global Internet searches looking for exact spelling matches. We
can also check for URL hits against the most popular top-level domains
like dot-com, dot-net, dot-biz and dot-info, flagging anything we find
of concern.
* Phone book checks searching for matching business phone book
listings in the relevant SIC classifications for each name.
* State trademark checks.
* Profanity screenings for possible vulgar or obscene meanings in
multiple languages.
If you want professionals to help you with choosing a business name, you
can view this business resource here:
http://www.namestormers.com/
The NameStormers
Located just outside of Austin, Texas.
Address:
2811 Declaration Circle
Lago Vista, TX 78645
Phone: 512-267-1814
