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Direct Marketing Association

Founded in 1917, the Direct Marketing Association (DMA) is today the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 5,200 member companies from the United States and 44 foreign nations on six continents.

Both consumer and business-to-business marketers are the users of direct marketing techniques. These marketers employ a number of media, including telephone marketing, catalogs and other direct mail pieces, television, radio, newspaper, magazines, and the Internet to market directly to their customers. The suppliers, of course, are those companies that provide users with supplies and services.

The DMA shapes the way that organizations apply direct/interactive marketing methods to all marketing, sales and customer service activity. Their mission is to encourage the education, growth and profitability of their members and their adherence to high ethical standards.

The DMA provides information and services to businesses interested in direct, database, and interactive global marketing. It represents its member interests, promotes the direct marketing industry, offers training, hosts networking events and much more.

Their members include catalog companies, direct mailers, Internet marketers and others that market to consumers and businesses.

They sport:

A library of articles
Industry tools for you
Government resources
Consumer resources

You can visit this wonderful business resource here:
http://www.the-dma.org/