Bacons.com

Bacons is a complete solution for all of your media needs. Bacon’s Information helps corporate communications and public relations professionals improve their ability to access, understand, and use information and knowledge as key components for communicating more effectively and making informed business decisions.

The Communication Cycleâ„¢
Bacon’s developed the Communication Cycle in order to accommodate the increasing demand among PR practitioners to use integrated services to streamline both day-to-day tasks of generating press coverage and to achieve the strategic goals of influencing an audience to a preferred course of action.
The Communication Cycle model maximizes PR workflow through the four stages of the media relations communication cycle:

1. Research the media
Maximize your media placement opportunities with the most comprehensive media database in the industry. Updated daily, it sets the standard for accuracy.

2. Contact the media
Save time and money by sending your emails and faxes directly from your desktop to your target media contacts. With MediaSource, you can even send your emails for free!

3. Monitor coverage
Manage, search and distribute all of your print, broadcast and Internet exposure online. With MediaSource, it has never been easier and faster!

4. Evaluate results
Analyze the effectiveness of your PR campaigns and objectives with a range of evaluation reports sent directly to your desktop in the format you prefer.

They offer free trials, demos and resources for you. They also offer an extensive white paper section. You can visit this business resource here:
http://www.bacons.com